Automate inbound contact acquisition with SAP CRM
Company Profile
The Need
The company wanted to make the process of acquiring inbound contacts faster and more accurate, especially accounts who contacted customer service by email or registered on the company portal via contact forms.
The Solution
We implemented a customised function within SAP CRM. It allows to:
- Create new customer accounts using the signature at the bottom of emails
- Confirm the registration of potential customers on the site
- Manually enter missing information
- Create customer accounts using the data from the profiles registered on the site.
The Benefits
Industry
Manufacturing
Tech & Service
SAP CRM
Process
Sales
