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Transform sales & marketing with SAP Sales Cloud

Company Profile

Azienda produttrice di componenti e sistemi per impianti elettrici.

The Need

The company needed to revamp front-end processes to increase its competitiveness in traditional markets and to support new market developments. It needed to: 

  • Translate process information into concrete decisions and actions
  • Reduce the proliferation of solutions and databases and build a single, structured marketing database
  • Replace the current on premise CRM, which was not available on mobile devices. 

The Solution

The company needed more structured and analysable data to manage commercial opportunities and support innovative business development. Therefore, a SAP Sales Cloud solution was designed and implemented that allows to:

  • Collect information in a single marketing/sales database

  • Speed up the sales process thanks to the subdivision of customers by phases: Initiatives, Opportunities, Sales Offers and Sales Orders

  • View all campaigns and contacts to a customer

  • Synchronise contacts, appointments and visits through Outlook integration

  • Manage in-app email campaigns

  • View information in the office and on the move via the app

  • Monitor relevant KPIs and generate reports

  • Receive personalised notifications

  • Manage business collaboration processes with SAP JAM

The solution has been made available for computers and tablets (Sales Cloud app).

The Benefits

The benefits of using this solution are:

  • Increased effectiveness and efficiency in the marketing/sales process
  • Acceptance and use of the new system by the sales force
  • Monitoring of profitability and customer potential
  • Increased effectiveness in customer proposition
  • Increased level of perceived service and customer satisfaction

Industry

Machinery & Components

Tech & Service

CRM, SAP C4C, SAP C4C, SAP C4C

Process

Marketing, Sales

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