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Automate inbound contact acquisition with SAP CRM

Company Profile

Manufacturing company

The Need

The company wanted to make the process of acquiring inbound contacts faster and more accurate, especially accounts who contacted customer service by email or registered on the company portal via contact forms.

The Solution

We implemented a customised function within SAP CRM. It allows to:
  • Create new customer accounts using the signature at the bottom of emails
  • Confirm the registration of potential customers on the site
  • Manually enter missing information
  • Create customer accounts using the data from the profiles registered on the site.

The Benefits

 

  • Faster and more accurate registration of new accounts
  • Greater efficiency in engagement activities.

Industry

Manufacturing

Tech & Service

SAP CRM

Process

Sales

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