Estilos walks with Companies in defining their strategy of Customer Relationship Management, helping to draw the guidelines of the trail, starting from a traditional business approach - typically functional -, carrying on with one oriented to managing and developing the customer experience and, in the end, setting this approach within all the levels of the Company's organization, from an organizational and processional point of view.

Estilos' operative and methodological approach stands out in innovation, collaboration and measurability: to project a "to be" organizational model aligned with Customer Experience logics goes necessarily through understanding the Company and its business, understanding its mission and its critical factors of success and undergoing a deep analysis of the "as if" processes and organizational structures.
Starting from these elements Estilos consultants help the Company management in defining new strategic goals and in setting these objectives effective, following the CPR – Customer Process Re-engineering – methodology about front-office processes revision, without neglecting back-office processes that should enable the company to abide to their promises and to the customer expectations.

Fulfilling a Customer Experience Management strategy transversely involves:

• The organizational structure and the Company structure
  Estilos helps Companies to identify what steps are to be set to increase the customer-perceived value and the quality of products and services, and to increase effectiveness of the front-office processes (marketing, sales, after-sales) and also of the back-office processes directing them with a "customer-centric" new perspective. Estilos helps its customers in defining objectives and KPI (Key Performance Indicator) of every business unit, up to planning agency contracts and commissions along with the strategic objectives of the commercial direction.
• the technology in support of
  Estilos helps companies in choosing what are the proper Information Technology instruments for the effective management of front-office services, instruments that give the user access  to the different business area, in order to find rapidly all the information related to each Customer and to supply, within time and methods along with the Customer expectations and with the service level agreement, the support activity for sales, post-sales, logistics and marketing.
• the people
  Estilos supports Companies in creating and implementing plans of  management change, because the adoption of a CRM strategy takes place not only merely implementing a CRM software, but also managing a change that involves the company in all 360 degrees, its processes, its organization and the people that are part of it.
  Estilos helps Companies in defining models of internal communication, evaluation, motivation, compensation of people,etc., in order to make people adopt behaviors and operational methods that follow the company strategy and expectation.